Emma

Emma is the lead artist and founder of South Coast Beauty Co. She has been working in the beauty and entertainment industry for over 10 years. Her career began at Blanche MacDonald Centre in Vancouver BC and her work can be seen in magazines, music videos, commercials/TV shows and of course on the beautiful brides of Niagara! Some of the most prominent faces Emma has worked with are Sheila McCarthy, Leo Nominee Rose Hastreiter and Maureen Brine of Intervention Canada. Her work has been featured in magazines such as Today’s Bride, Krowd, Ellements and Faddy and on the runways of Vancouver Fashion Week.

Emma is acutely aware of fashion and styling trends before they happen and can balance your desire to look “trendy” while also staying true to the foundational aspects of classic beauty. You will look trendy today and classy 20 years from now. She has a keen interpersonal sense and can translate often vague or ambiguous style requests into stunning renditions that exceed client expectations.

Her involvement in commercial and editorial work is always welcomed by creative professionals who value the work of a real artist who can synchronize her efforts and energy with those who surround her. In the words of one prominent Canadian photographer, “When I find out that Emma will be joining the shoot, I breathe a sigh of relief because I know everything will be perfect.”